salespunch delivers improvements in sales performance for organisations operating in the business-to-business sector. Practical application of the right blend of sales improvement tools, proven methodology and coaching helps salespunch clients to achieve sales acceleration through well-defined marketing strategies leading to clearly understood competitive advantage and thus the ability to find customer needs and wants and match them to your value proposition. The salespunch team have been improving B2B selling operations since 1992 and in our experience, there are a number of key sales issues that cause management ‘pain’ and thus require the right focus in order to achieve consistent business improvement.